This week’s wonderful word is ballyhoo, talk or writing designed to get people interested or excited in something. I can think of a thousand examples of ballyhoo in tv, news, magazines, social media, advertising, internet activity, and conversation, but this week, World Cup ballyhoo is everywhere I turn! Being a lover of the game, I don’t entirely mind! I hope you’re all enjoying the sights and sounds of some high quality soccer! 🙂
Have a wondrous Wednesday!
Putting that Wonderful Word to Work:
“Another game? Already? Didn’t they just play? You’ve been glued to this couch for the last two weeks.” Robert stood and blankly stared at the screen. “I just don’t get what what you see in this stuff. Don’t get it at all. I mean, it’s all a bunch of ballyhoo!” he continued. “That’s all it is! The enthusiastic announcing, the crazed fans, the glitzy stadiums, but what a huge to-do over nothing, NOTHING at all. I finally sat down and watched a game the other day, a whole game, mind you, and no one even scored until the last five minutes. Seriously! I cannot get over the fact that it’s just a bunch of guys running around, kicking a little ball! It just didn’t live up to the hype.”
Paulo sighed and shook his head. “My friend, you’re missing out! It’s so more than JUST a game! Soccer is a lifestyle, a communal activity, a camaraderie, a passion, a pride, a joy… You’re missing out on the best sport on this earth, far and away the best!”
(Originally posted on my old blog, Interim Arts, on June 24, 2014.)